Amazon is having another go at expanding its reach to listeners in India. The company, which launched pay-to-use Audible in the country last year, today introduced a new service called Audible Suno that offers free access to “hundreds of hours of audio entertainment, enlightenment and learning.”
And it’s banking on major Indian celebrities to draw the listeners.
Audible Suno, which is exclusively available to users in India, features more than 60 original and exclusive episodes (of 20 to 60 minutes in length) in both Hindi and English languages. Audible, the world’s largest seller and producer of audio content, said Suno is aimed at filling the “idle time” listeners have each day during their commutes and performing other daily chores.