Apple’s App Store now lets you pre-order iOS apps and games before they launch

Apple has quietly allowed developers to make their apps available for pre-order.

It’s a basic feature — as Android fanatics will point out — but nevertheless one that has been missing from the App Store.

Upcoming apps will now be allowed to list in the App Store as far out as 90 days ahead of their launch and as close two days before.

Once the app is released, it will be automatically downloaded to a user’s device if they hit the pre-order button. In cases where there’s a price for the app, as is common with games, the customer will only be charged once the app is ready for download. Users are free to cancel their pre-orders before the launch date arrives.

Most interest is likely to be driven by direct-to-user marketing from companies — Apple is giving developers…

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