PS Dept makes shopping for clothes as simple as sending a message

The fashion industry isn’t necessarily racing into the future, but some startups and even some big brands are taking steps toward technology that not only help end-users but also help the brands and retailers themselves.

One such startup is PS Dept, founded here in New York.

PS Dept turns the idea of personal shopping into something as simple as a text conversation.

When it comes to high value items like designer bags, clothes and shoes, many customers want immediate and accurate information across a number of brands and retailers.

PS Dept allows these customers to ask questions about availability, price and even purchase directly from the app.

But it’s not just about specific requests. PS Dept wants to replace the personal shopper section of retail stores, letting users ask…

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